Making More Money In Your Business Despite the Economy And External Influences

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Ep. 177: Making More Money In Your Business Despite the Economy And External Influences

In this episode of Your Money Your Life, I’m diving into how to navigate making money in your business and thriving in today’s turbulent economy. We’ll explore offensive strategies to boost your financial success, tackling issues like offers and shifting consumer behaviors. I’ll help you adapt to a more cautious market, optimize your email marketing, and diversify your income streams.

Plus, we’ll discuss maintaining emotional resilience and faith in your journey. Whether you’re a seasoned entrepreneur or just starting, this episode is packed with insights to help you move forward with confidence and clarity. Join me and let’s conquer these financial challenges together!

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Resources:

Cashflow Calculator: https://aimeecerka.com/cashflow
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Work With Aimee: https://workwithaimee.com

Podcast Key Points

0:00 – Episode Overview
1:42 – If You’re Feeling This Way Your Customers Are As Well
4:45 – Pulling Away From Social Media
7:09 – More Touch Points
12:53 – Working on You

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Welcome to the Your Money Your Life Podcast

We’re back talking about the economy, the election, inflation, and what you need to know, what you need to do to be prepared to move forward with, like, peace, clarity, confidence, leaving the stress and the struggle and the fear behind. So we’re going to talk today about the offensive and the things that you need to be doing to be prepared to set yourself up for success when it comes to making money. So let’s get to it. This is the your money your life podcast.

I’m your host, Aimee Cerka a money confidence coach for female entrepreneurs on the path to six figures. After over ten years in the personal finance industry and multiple personal, financial and medical crisis, I was fed up with the lies that are being shouted from the rooftops by the gurus and the media. So now I help you simplify, solidify, and scale your money. By blending tactile money strategies with mindset work, you can create unstoppable finances. Together, you’ll finally figure out the money thing, so you can make more money in less time without living off beans and rice or sacrificing your lifestyle.

Series on Money Matters

This is the third part in a little series that we’ve done talking about the economy, inflation, the election, all those things that are coming up that can create all that stress, struggle, fear for you, and how to move forward with confidence. So, in the first episode, we talked about why these things happen, the manipulation that goes on with the US dollar, and then how to take care of you. The aspects here where it’s emotional, you’re feeling these things. It’s not always logical.

Handling Emotions and Money

When those emotions come up, what you can do to protect yourself beforehand and then afterwards on a reactionary, making sure you’re taken care of. And then last week, we talked about the defensive side. So what do we need to do when it comes to managing our money? To make sure that you’re set up for success and that you can move forward without the fear, without the struggle, without the frustration. All the things.

Offensive Money Strategies

Which brings us to this week, where we get to talk about the offensive side when it comes to making money, things that we need to be aware of ways to set yourself up for success and making sure you are doing the part, the things that you need to do to combat what’s going on in the economy, whether this is right now dealing with the election season or in the future, whatever new thing that we’re dealing with. Right.

Feel Your Emotions

Okay, so let’s start with this. If you’re feeling these emotions, know that your buyers, your customers are feeling them as well. So just like approaching it with a little bit of grace, a little bit of giving them space. I sent an email a couple weeks ago now that was talking about the concept of my job or, I mean, that it’s my job.

Part of what I do is making sure that I have that space just to really hold my clients when we go through those emotional waves, the emotional rollercoaster, when those things show up, giving them space to really feel held when we work through those, especially when we’re talking about something with money. And that’s the first part that I just want you to be mindful of because as a society, as a buying force, our consumers are more aware.

Avoid Shiny Ads

It’s not that they weren’t before, but we have, we’re not falling for the shiny ad junk syndrome and the flashy bro marketing, for lack of a better word, that’s been going on before. And if we’re just going to into this high pressure environment, our buyers are more knowledgeable, they’re probably a little more cautious as well. Right. And we’re going to get to that in a second about, like, some strategies that we’ve worked on and things to be mindful of.

Less Time on Social Media

Okay, so if you’re feeling this, your clients are as well. Other things that we’re noticing, people are spending less time on social media. Right. Like, I know that I have felt the pull to not post as much. There’s a couple of things that I’m doing more like talking to camera reels.

Engage Less on Social Media

Some of those moments where I’ve just felt the shift and needing to speak out some of these things and share it in stories, share it in a reel, but doing less of the post. Now, if you’re posting and you feel called to do that, great, keep at it. But just being mindful of the fact that people are pulling back, spending less time on social media.

Focus on Email List Building

So what should you be doing instead? I know for myself most of when I sat back and reflected on it, most of the buying that I do comes from my email list or my email. So making sure that you’re nurturing your email list, growing your email list, selling to your email list.

Those are like the three pillars, right? But doing those things and engaging in other ways and honoring the fact that people are not on social media as much, or maybe they’re just checking DM’s or not scrolling as much. So maybe it’s one to one conversations and you work really well with referrals or whatever that might be, being mindful of the way that your client, your customer base is operating and selling in a way that works, that feels aligned for you and for them.

Know Your Results

We talk about this in the cash flow unlocked training. It’s like, okay, where are you getting results? Because, you know, for a while, we were all like pointing on reels and yes, I love creating reels and doing those things and having, like, it’s fun for me. But was I getting clients from that?

Be Mindful of Strategies

Not really. There was one client that I can think of that I technically got like that she became a client because of a reel, but it was, I posted a reel and somebody that I’m friends with and that I’ve worked with shared the reel. And then she saw it. So then she followed me, and then we had a conversation on a podcast, which is another thing.

Lean into Podcasts

The other thing I would lean into is, hey, the podcast, you’re listening to the podcast, right? But being mindful and doing the strategies that work, thinking about the people aren’t necessarily on social media as much, or maybe they’re just being more intentional with what they’re doing on social media.

Okay. Other things that you can do, and that I would recommend. Now this, I’ll put my caveat on it, because some people prefer to sell only high ticket, have one package. And there is not one way that you should market that you should sell your business.

Build Buyer Confidence

But I know as the buyers community that overall people are taking, needing more touchpoints, more time to get to know you before they’re ready to buy. Now there are definitely people that can show up and that can find you today. When you are owning your power, you are aligned to in your message and the way that you help people and they can find you this morning and buy your highest package, that definitely happens.

And if you don’t feel that can happen, we need to work on that part here. We’re going to get to more of that maybe in a second. But what I would do, what I’ve done, really what I’ve always done, because I want to make sure that I have a variety of offers depending on where you’re ready at but diversifying.

Variety of Offers

What level of price points, what different levels of commitments do you have available that people can work for? Work with you? So do they have to be all in at your $10,000 package, or is there something that they can buy for $47, $97, whatever it might be there that gives them a taste when they’re ready, and then they can build that confidence again.

You don’t have to do it that way. This is your business. But these are the things that I’ve continued to work on. So making sure that you have a variety of price points available, offers, packages, self-study, coaching, support, whatever it might be, having different ways that people can work with you.

Main Packages to Offer

And this does not need to be, like, 50 million. I think two to three main ones is excellent. And then, of course, like I host workshops a couple of times throughout the year, but, like, if you’re inside the unstoppable experience and you’ve already got that, or you can buy it as a one-off, there’s a lot of people that operate that way.

Mindful of Customer Journey

But again, it’s what feels aligned to you. But being mindful is really what this is about. Mindful of the customer journey. And do you have something that can be the one step, the one next step for them, and maybe that one next step leads them to the next step, leads them to the next step, and then they’re in your highest package.

Faith and Trust in Your Work

But also knowing that you’re doing the work that you need to put the offers out there that you are set up to receive those clients that you’re looking for. And there’s a trust that’s set up there. One of the coaches that I work with, Melanie and Lair, she says it’s pineapple season. Our pineapple season is coming.

So if you don’t know when you’re growing a pineapple, you have one pineapple crown. And it takes 18 months to grow a pineapple. It’s longer than it takes to grow a human baby, right, just as long as an elephant. But an elephant is significantly bigger. Right.

Trust the Process

But it takes 18 months for that pineapple to grow. After that pineapple is harvested, the same pineapple crown will produce a second one in twelve months. So if you’ve got these things set up and you’ve got them out there and you have the ability to receive and having that faith, that belief that you will receive, and that can be hard when the fear is showing up, right?

Because things feel uncertain and you need to show up now. Well, what if it’s coming? What if pineapple season is coming? It’s almost there. And you just have to sit in that faith and that trust that you’re doing the things that you need to.

Mindset and Emotional Care

And this goes back to the mindset work, the emotional part. Are you doing the part that you need to, to take care of you? Are you doing the things that you know, that you’re called to do? Do you feel in alignment with that, that you can stand there and know that. That it’s coming, that the things that you are looking to receive are coming?

Hold Your Belief

And that can be hard when it’s not showing up yet. It’s like, I need it to happen now. Like, I’ve got bills to pay. That’s where the faith has to show in and that trust, and you have to work on expanding that energy, that belief. So we’re doing the tactical things that we need to, but we’re also holding that energetic space as well.

So the tactical things, of course, you know, are selling to people and then, of course, making sure we’re selling that goes back to cash flow unlocked as well. Are you actually making the offers that you need to? Okay, having that set up and knowing that those things are in place and that is coming, that you’re going to be taken care of?

Trust in Yourself

That belief, that trust in yourself. And for me, it’s a trust in God that he’s going to take care of me. I’ve done my part. You know, we’ve planted the seeds, we’ve watered them, we’re waiting for the harvest, and it’s coming.

And that’s an ongoing process because there’s always a next level that we’re working towards. Right. When you achieve that income goal, it’s that balance between gratitude with where we’re at and looking forward to the next gratitude and growth. Right?

Other things that you can be working on in that time are you. Cash flow skills, they talk about they can’t take away from you what, you know, from the neck up. So what personal development skills, what sales skills, what emotional nervous system regulation, what. There’s so many things that you can be learning to also improve yourself, but not again from a space of where you’re broken. It’s just about achieving, unlocking that next level. Okay.

We could also talk about, you know, ways to diversify beyond the US dollar, precious metals, investing in some of those things that kind of freeze your wealth. And we have those options. But I’m thinking this is where we leave it.

Credit And Identity Theft

Get one bonus episode that I’m going to include in this mini-series, talking more about identity theft credit, some of those things, because when there’s uncertainty in the world, the bad guys show up, for lack of a better word. So, you know, identity theft is so prevalent right now, and knowing what to do to prepare beforehand, after the fact, and then maybe a little bit on managing credit, maximizing the use of your credit as well.

So that’s what I’ve got for now. If you have questions, make sure to reach out on Instagram. https://instagram.com/aimeecerka links going to be in the show notes below. We’ll see you next time.

Work With Aimee

If you’re struggling with shame and guilt around your finances, whether it’s debt, impulse spending, mistakes from the past, or the fact that you still haven’t hit your income goal, then it’s time for you to work with me. There are different levels of support and price points that you can use on the path to removing that guilt and shame, so you can step into your unstoppable life. After all, your finances are unique to you, and your support should be too. Go to workwithaimee.com to get started with one of my most popular programs, or you can book a Q&A call with me. We’ll figure out what your next step should be.