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Needle Movers and Joyful Hustle: Finding Strategic Focus in Your Business – Ep. 122
In this episode, let’s dive into the idea of strategic focus within your business. Let’s talk about three key pillars for creating a joyful hustle, covering growth strategies, nurturing the podcast and YouTube content, and revamping the sales game to fit the vibe. Get ready for some awesome tips on building a business you’re truly psyched about. So, here we go.
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Resources:
- Sophia Parra – Marketing Unfiltered: Ep 107 | Simplify money systems to overcome stressful money stuff (ie. debt, insurance, high bills), intelligently spend money, and unlock cashflow with Aimee Cerka
- Instagram: https://instagram.com/aimeecerka/
- Work with Aimee: https://workwithaimee.com
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- 14 Day Money Mastery Action Plan: https://aimeecerka.com/action/
Podcast Key Points:
0:00 – Episode Overview
1:39 – Creating A Business That I Love
3:24 – Pillars Of Success In Your Business
8:20 – Joyful Hustle With Sales
Frustrated that you aren’t making the progress that you should within your finances? Create an unshakable money mindset with the Money Mindset Mastery Checklist
Needle Movers and Joyful Hustle: Finding Strategic Focus in Your Business
Do you enjoy the hustle and the work within your business? We’re going to talk about productivity later in the month. But today I wanted to kick 2024 off with talking about strategic focus and strategic focus that makes sense for you and your business.
And a connection, new Connection recently asked me like what I was most excited about, you know, business or personal? And my answer to that question really sparked this episode. So here we go.
This is the Your Money Your Life podcast. I’m your host, Aimee Cerka, a money confidence coach for female entrepreneurs on the path to six figures. After over 10 years in the personal finance industry and multiple personal financial and medical crisis. I was fed up with the lions that are being shouted from the rooftops by the Gurus and the media said I help you simplify, solidify and scale your money.
By blending tactile money strategies with mindset work, you can create unstoppable finances together, you’ll finally figure out the money thing. So you can make more money in less time without living off of beans and rice, or sacrificing your lifestyle. Episodes here on the podcast are short and sweet.
Being married, having four kids at home, homeschooling being the CEO running the household, I’m kind of busy. And I know you are too. So let’s keep it simple and get to the point. Welcome. I’m so glad you’re here.
Building a Business I Love
Welcome back to the Your Money, Your Life podcast. I’m your host, Aimee Cerka. We are talking about strategic focus that makes sense for you within your business today.
And like I was saying, this episode is really sparked by a question I got recently by new connection. And we’ll see what their intent is behind this. Because if you’re anything like I am, you get the pitches all the time in the DMs that are unsolicited, like jury’s still out on this one.
But the question she asked me was, what was I most excited about, you know, business or personal? And my answer, honestly, was both. Because I’ve worked really hard on having a business that I love. And this has really been talked about this several times, with different colleagues this month, but building a business that I really enjoy.
And working on some of those elements, where you know, there was I was trying to control them, I was trying to control the outcome. And that’s just not feasible. So working on some of those things, like I can truly say that, you know, I have the life the business that I love, and building a business that I don’t, quote, need a break from, but also building business that I can take a break from when I want to.
And of course, like it’s not perfect by any stretch of any means. But I want to talk about some of the pillars within my business and some of the shifts that we’ve made today, as we’re starting 2024 to help you do the same thing, because I really want you to be able to have this as well. And like just continue to grow. And my inbox is always open.
Growth: Leveraging Time for Success
If you have like comments like, hey, this would be helpful. I’m always open here. So let’s get to this. It really boils down to three main things.
And this concept I feel like is taught by a couple of people for sure. Sophia Parra comes to mind, I always recommend her stuff. If you see any of her like sales pages for her go to Coach Club, which I’m in.
Like, there’s testimonials everywhere, because I love so much of the way that she does social media. But she talks about like, there’s three pillars, I’ve heard James Wedmore talk about it, the TLC, traffic leads customers. And it’s kind of the same type of team, same type thing.
And there we go, we can talk. So the first thing that I was looking at, that I’ve set up to make sure that I’m being strategic and creating that joyful hustle in my business was growth.
So, you know, I got four kids at home or homeschooling, I’ve got little ones, I don’t have a ton of time. So I’m not doing as many of those networking connection calls that you get. They’re like, hey, mostly it’s on LinkedIn. But it’s like, Hey, you want to get on a connection call? Yeah, like Sure.
I mean, as an introvert that’s already like, no, no, no, thank you. But I would make myself do it because you know, we got to take the action, right? But seeing the return on those, what is the difference?
So I don’t do as many I still have like some slots that I leave open for like the really motivated ones that I feel like we’re just gonna Jive really well with because there has been return on those connection calls. But looking at overall value for my time. That’s not really a growth metric that’s successful for me.
Okay, but one that is successful for me and one that I continue to enjoy doing is guesting on other people’s podcast. So as a side note, if you know somebody that like, Hey, we should be a perfect fit, perfect fit, please let me know because I’m always looking to hear what podcast you’re looking listening to and love. And you know, I appreciate that you’re here.
So doing more of that, because it’s leverage time as well. I mean, first of all, like, I love to do this, I love to talk about my top my topics, there we go, talking in general about what I’m passionate about. There we go. We’re getting there.
Maximizing Audience Reach Through Podcast Guesting
The week after Christmas recording is not I don’t know the streamlines, but podcast guesting, we’re doing more of those things, doing more of the collaborations, more of the bundles, I’ve participated in several like where you can get access to my courses where you pay like $97, whatever it is, and you get, like quantity different courses and having people in there that are leveraging it’s more people, more eyeballs, eyeballs, on me, and the leverage fashion.
And the key there is really, I think making sure that you’re talking to the right people. I’m not even necessarily is worried about like big audience sizes, because I feel like that is an overrated vanity metric. We can talk about that today if you’d like. But who are the people that are in that audience? Okay, so that’s great.
Nurture: Consistent Content Delivery
The second thing is nurture, the podcast. I love having the podcast, I love listening to podcasts. I love talking for the podcast. We also do YouTube as well. There’s also the cash clarity now is the podcast version of the short video.
So I do two a week, I double the amount of content that we free each month for each week. But it leverages because we use that, for the email marketing for the social content, everything is boasts was cohesive works together. But the podcasts and YouTube, those are the main main pieces of content and the main way that I show up consistently so that you get to hear from me and know me better.
Because if you’re not nurturing your people also email, I email my list multiple times a week. If you’re not consistent, like telling people, like hey, I’m still here, it’s a busy world, they forget. Um, social media, I have been more consistent with showing up. I don’t pressure myself to post every day.
There’s not a return there. This is actually something Sophia talks about. And she probably just linked to her podcast. I’ll put a link in the show notes to the podcast episode that I did on her show.
And then you can check out her podcast in general because it’s great. But we don’t have to post everyday this is not posting on social media notice is not a growth tactic. It’s a nurture tactic, my podcast, not a growth tactic. It’s a nurture tactic.
Yes, other people find me on the podcast and my download numbers continue to grow, as well as YouTube views, subscribers, those things, but it’s designed to show and create that nurture and that know like and trust and building the authority and trust and credibility and all those things with people that already know me.
Sales: Embracing Sustainable Approaches
Okay, so nurture, podcast, YouTube, social email, sales. What am I doing with sales to make sure that I’m focusing on the needle movers and the things that actually create joy for me, I’m not really doing sales calls, I still have a link. Like it’s on my website, there is a couple places that you could probably find it still.
Revolutionizing Sales: Low-Pressure Approaches
And if you’re really determined sure we’ll get on a call. I hate getting on sales calls. Like as a consumer, I don’t want to do that I want to be able to have the information, have a conversation either over email, Instagram, DMS, something, but without that high pressure.
And I know my audience feels the same plus you got kids running around like it’s kind of hard to get on a phone call. There’s also even within the academy the link now doesn’t go to the sales calls, it goes to Voxer and we can Vox back and forth. If you haven’t used Voxer before, it’s like a walkie talkie app. So one that I use with my clients, but we can voice chat back and forth within Voxer because that is much more sustainable much more feasible for me than doing sales calls.
So I think we got it okay. What we talked about the three like pillars, how I identified needle movers and creating that joyful hustle strategically. In my business we talked about growth, with podcast guesting not doing as many connection calls we talked about nurturing the podcast here YouTube emails, social media. Stories is like its own thing there.
Because it’s different. Sophia has a great episode about that too. But the purpose of stories and the purpose of your social media feed are two different things. And then sales not doing as many sales calls.
Unlocking Evergreen Success: Sustainable Business Tactics
I have a lot of evergreen stuff set up. I also have low ticket to help people get like work with me see, like coaching, what is it like to work with me because that’s really where I know you see the biggest difference? So I need to be able to expose you to that.
Alright, that’s what I’ve got. Next episode on Thursday, I’m going to answer a question. How do you do the work when you don’t feel like it? So make sure you stay tuned for that subscribe, all the things I gotta run because I am super hungry and totally forgot to eat lunch. Do you ever do that? Alright, maybe I’m the only one. We’ll see you next time. Bye for now.
Special Gift For You
Thank you so much for listening to the Your Money, Your Life podcast. I’ve got a special gift for you for sticking around to the end. And if you’re tired of your finances being a mess, this is for you.
What if you could take charge of your money without feeling overwhelmed? Even if you’re not a numbers person, even if you just don’t know where to begin, even if you don’t have the time, even if you’ve failed in the past and even if you don’t want to sacrifice your lifestyle.
Take messy action and finally make progress with your finances without feeling overwhelmed pinching pennies or staring at a spreadsheet for hours with the 14 Day Money Mastery Action Plan. And when you use coupon code, “podcast” I’m going to give you 40% off, just visit aimeecerka.com/action and grab the 14 day action plan for less than $20. Alright, talk soon.
