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The Day I Almost Quit – Ep. 117
In this episode, I dive into the day I nearly called it quits in my business. I share the tough decision, high expectations, and the emotional rollercoaster that followed. Tune in for a candid look at the challenges of entrepreneurship and the determination to keep going. Let’s go!
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The Toughest Day in My Business Journey
Let’s talk about the day that I almost quit.
And this is not one of those like heIp over dramatic things. This really was the toughest day that I’ve ever had in my business. And we’ll talk about a little bit why this was so tough and some of the things that happen. So, here we go!
This is the Your Money Your Life podcast. I’m your host, Aimee Cerka, a money confidence coach for female entrepreneurs on the path to six figures. After over 10 years in the personal finance industry and multiple personal financial and medical crisis, I was fed up with the lies that are being shouted from the rooftops by the Gurus and the media said I help you simplify, solidify and scale your money.
By blending tactile money strategies with mindset work, you can create unstoppable finances together, you’ll finally figure out the money thing so you can make more money in less time without living off of beans and rice, or sacrificing your lifestyle. Episodes here on the podcast are short and sweet.
Being married, having four kids at home, homeschooling being the CEO running the household. I’m kind of busy. And I know you are too. So let’s keep it simple and get to the point. Welcome. I’m so glad you’re here.
Welcome back to the Your Money, Your Life podcast. I’m your host, Aimee Cerka. Today, we’re talking about the day that I almost quit. And full transparency like this is still probably hard.
This probably this still is hard to talk about. And I’m not saying this out of a overdramatic thing. Yes, I’ve had tough days in my business before and I’ve contemplated it. But I’ve never come this close, close to quitting before.
So let’s talk about what happened. There was an offer, somebody that I follow was making a really great offer. It was ending, it was a Friday.
So price was going up or doors were closed. And one of the other I don’t remember which I think it was both actually on Friday evening, and I had everything ready for my Black Friday promo. It was going live on Monday, the 20th.
We’ve talked about this right, was going live on Monday the 20th. But I decided that the only way that I was going to let myself invest in the other program that I wanted was if I made the sale to cover the difference, okay. Or to cover the cost of the program.
The No-Brainer Offer
What did I do, I decided to throw together a crazy bonus. To me it felt like a no brainer. And this is probably why it hit so hard to my email list.
That was the only place that I talked about it was on the email list, didn’t mention it here didn’t mention it on social media and nothing. But if you purchased that early secret special bonus, I was or special Black Friday offer, I was giving you a crazy bonus. And essentially it was paying for itself.
I’ll tell you what it was. So the Money Makeover QuickBooks Audit was going on sale, it’s normally 297. It was 50% off, it was going to be 147.
Okay, so the bonus that I was giving you though, if you purchased on that Friday, was $150 credit towards any of my other coaching courses, programs, any of that stuff. So essentially, it was paying for itself like you’re getting double your value.
So I had everything ready. I got the special secret email already sent it out. Crickets, actually a couple unsubscribes we’re going to be transparent here. But there was crickets nothing.
And after that I let it hit me the wrong way. I had very high expectations for some unknown reason. We’re going to talk about like some of that in a minute.
But because like I felt like we had put together this no brainer offer, it was super crazy good deal. And there was nothing. Nobody was interested. And I guess I took it personally we could say but after that like later on that evening, I was, I was ready to quit I was ready to walk away.
Overcoming Disappointment
So stats show that most businesses fail. But in reality, do they fail? Or is it they quit because they choose to walk away?
Because they believe they can’t handle it. And what I uncovered because I tell you to wait don’t make the decisions out of emotion. So I didn’t, I didn’t do the same. I did. What a breach. There we go.
If I was coaching myself, I did the work, right. I did not make decisions there in that moment, but I was going to bed on Friday night thinking like, “Okay, I’m gonna be done like, this is kind of lame.”
We’ve got this whole second segment of the podcast queued up ready to go. But like what, let’s, we’ll just close the doors like it’s not. If I can put together a crazy, no brainer offer like that, and nobody wants it. Like, what the heck am I doing this for?
Reevaluating Expectations
I know, like, that’s not these were the thoughts then that I was having. But that’s what I went to bed on Friday night thinking. So Saturday, little perspective have been right.
I realized, like, I’m setting the expectations, instead of doing the work that I need to doing the things that I need to showing up teaching training, giving you the opportunity, if you’re ready for you to take the next step and not setting the expectation of what I expected to happen was part of my thing.
I waited the time. That helped, right? I’ll share with you in a minute some of the things that I’m doing in the future to help with that expectation.
But we have to let go of the things that don’t matter. And yes, sales matter. But the unsubscribes didn’t matter. And I let them mean something.
If somebody unsubscribes it just means that like I’m not who they want to be hearing from right now. And that’s perfectly fine, because I’m here to show up repeatedly for the people who are looking to find me. So I totally made the decision to stick it out.
And there’s a little bit behind that. Like, when I first got started in network marketing, they would be like, “hey, people quit.” But it also was like quit to what? Like, what are you going to do?
I’m definitely not going back to a job. So I can’t imagine not running a business. This is what I love to do. I’m so passionate about it. I can’t imagine not doing it.
Moving Forward
So what are you going to do if you quit? Focusing on the things that matter, right. But also looking forward, okay.
So I’ve seen a pattern where I can set expectations, when I do all this work to put in a big one. That’s not really sustainable, even like with the current life that I have with the young kids at home, and the homeschooling all those things, I don’t really love doing those big launches. So moving forward, what am I going to do less of the big launches, more of the funnels more of the smaller promotions.
These things are available, and then there’s not and it’s no big deal, no pressure, just continuing to work being unstoppable, like I talked about last week, just doing the work that I need to the things that do actually matter. Focusing on those things.
I wanted to share some of this, because I know I’m not the only one that have has tough times, I’m not the only one that has struggled and had difficult days. And I want you to know that you’re not alone.
Dealing with Emotions
And give you a little bit of insight on how I handle those tough, tough days when it happens. Because especially when you’re running your own business that’s gonna come up, I mean, they happen in life. But if you’re juggling all the things running your own business, tough days are gonna happen. That’s just the way it is. Um, if here’s my a couple of my notes that I wrote and written, there we go written down since then to help remind myself in some of those moments, some of those things that might trigger me, and they shouldn’t.
But that doesn’t mean that it’s wrong, it’s again, just the emotion and how we’re handling it, how we’re moving forward, that determines our success. So if I make little things a big thing, I’m not going to grow past it. And I’ll probably make these like into quote cards or something on social to share, because I think this is important.
Learning from Challenges
So if you make little things a big thing, you’re not gonna grow past it. And then most stuff isn’t as big of a deal as we think it is. And that was definitely what I was doing.
Made the unsubscribes the fact that it wasn’t the right offer for my audience, currently a bigger deal than it was. And it was also a Friday. So who knows, maybe they didn’t see it in their email. Doesn’t matter.
I was making it a bigger deal. I was making assumptions than I didn’t need to. So if you make things make a little things a big thing, you won’t grow past it. And then most stuff isn’t as big of a deal as we think it is.
And even though Statistics show that most businesses fail, they don’t really fail. They quit because we choose to walk away. And I’m not choosing to walk away anytime soon, because I love what I do.
And like I mentioned last week with the Three Key Lessons From My Computer Fiasco. Like you, I feel the unique spot, there is nobody else like me in the marketplace, and you’re here, you’re listening, because you want to hear from me, and I’m going to continue to be there for you.
So that’s what I’ve got for this week. If this is encouraging for you. I’d love for you to tell me send me a message on Instagram, let me know. Just we’re in the fight together, right?
We’re all going through these things that happens to all of us and you’re not alone. We’ll see you next time. Bye for now.
Special Gift for You
Thank you so much for listening to the Your Money, Your life podcast, I’ve got a special gift for you for sticking around to the end. And if you’re tired of your finances being a mess, this is for you.
What if you could take charge of your money without feeling overwhelmed? Even if you’re not a numbers person, even if you just don’t know where to begin, even if you don’t have the time, even if you failed in the past, and even if you don’t want to sacrifice your lifestyle. Take messy action and finally make progress with your finances without feeling overwhelmed pinching pennies or staring at a spreadsheet for hours with the 14 Day Money Mastery Action Plan.
And when you use coupon code podcast I’m gonna give you 40% off. Just visit aimeecerka.com/action and grab the 14 day action plan for less than $20. All right, talk soon.
